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Improve Your Search Engine Rankings with Content Updates

Yes, it's important to have relevant content on your web pages. However, that's not enough to really boost your web site's ranking. Google also measures the "freshness" of your web site pages. Of course, some content on your web site should be stable, so it's important for you to determine what content on your site needs to be fresh. Here's what matters to Google:

How often do you update the content on your web site? Google tracks the frequency of web page updates and content changes on your web site.

Did you make a substantial change or just a few words here and there? Google tries to discern between real content updates and artificial changes. There are no shortcuts here.

Did you increase the number of targeted keywords and keyword phrases in your new content? Keyword density matters to Google because your web site content must be relevant.